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We receive very interesting emails here at BHI and while most of them are your standard ‘help me make my hair better’ emails, every now and then we might get something strange enough that its worth sharing.
Below is an email sent to us from a relaxer company who shall remain nameless, take your time to read it, I have time, I’ll wait . . .
Why Do Women Still Use Relaxers?
Relaxers have been around since the early 60’s. With the look of straight hair, relaxers became a way of life for many women of color. The introduction of relaxer kits, in the late 70’s, made it more convenient, cost-effective and safer for women to straighten their hair at home. Despite the latest surge of natural hair trends, the true relaxer woman still stands her ground. Be it her lifestyle, career or sheer vanity, she prefers her hair straight and relaxing her hair is the only solution to safe, lasting-straightness that can endure the office, the gym and downtime. Relaxers remain the most effective way to achieve maximum permanent straightness while keeping the hair healthy, conditioned and manageable.
Why Do Women Still Relax?
- Natural hair does not work for all women.
There are many women who have tried to go or thought about going natural. In the end, some women have chosen not to make the transition. Many reasons exist, for not making the transition, but a common one is that some women simply prefer their hair to be straight. Are they wrong? Absolutely not.
Oftentimes, the straightening process has been a part of women’s hair care regimen for many years. Women, who relax their hair, are accustomed to its silky straight texture, bounce and movement. They are very comfortable caring for their straight hair and enjoying a lifestyle that straight hair supports.
- Styling versatility.
Not only do women with relaxed hair find it easier to exercise/work out, but they also feel that relaxed hair offers more styling versatility. From ponytails to bone straight to wrap-and-go, relaxed hair offers the convenience and style some women desire.
- Desire for healthy, strong hair.
Important factors to having healthy, strong hair with relaxers are to: (1) choose the right product for your hair texture such as regular/super or lye/no-lye (2) follow application instructions (of the relaxer) exactly and (3) properly maintain the hair in between touch ups, such as getting ends trimmed and frequent deep conditioners.
For women who relax their hair, our Products offers the perfect solution!
- the right amount of product, for new growth, at the right price,
- a quality product that is safe to use at home, is gentle on the scalp & hair and provides superior strengthening with maximum conditioning,
- unparalleled conditioning before, during and after the straightening process with its Triple Conditioning System,
- ingredients, such as olive oil, that also “moisturizes” the hair
Done? My first thought was frankly that is the lamest most desparate attempt at justifying selling a product, I have ever seen. I think what got me going was when I read ‘enjoying a lifestyle that straight hair supports and ‘they also feel that relaxed hair offers more styling versatility’. Really!?? In comparison to what?
But then I read it one more time with less disdain in my mind and I realized albeit a weird way of articulating the benefits of a relaxer, they do make some great points. There are women out there who still choose to relax with great success proving that there can be some aesthetic benefit to relaxing your hair.
However adding any kind of credibility to relaxed hair should not be based on comparing it to natural hair; all that does is egg on an age old debate. Many have tried to put an end to the relaxed vs natural debate with no success, well it couldn’t hurt to try again. Here goes . . .
A relaxer is kind of like a Big Mac or Happy meal at McDonald’s weird I know, but hear me out. McDonald’s has been making burgers for years and they have been at the sharp end of the stick when it comes to obesity and other detrimental health issues due to the lack of nutrients in their food. Check any ‘America is way too Fat‘ documentary and you are bound to see a bright yellow arch with a clown next to it at some point. It is a fact that Big Macs make you fat, they aren’t good for you if they are your primary source of nutrition.
A relaxer like a fast food meal is not considered ‘good’ for your hair because the chemicals in the mixture alters the natural curl pattern of the hair permanently causing it to be straight. If you relax too often, or if you have even one bad relaxer experience you run the risk of causing severe damage to your hair leading to major hair loss much like the last burger that caused a heart attack.
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