Blackhairinformation.com offers a variety of advertising opportunities within our popular site. Without impacting user experience with excessive advertising we offer a flexible variety of sizes and locations to suit your campaign and budget. Creating an ad takes just a few moments. With our completely automated system you can select your ad location, the number of days you would like to advertise and upload your artwork and url. You will also be able to track the success of your campaign with our standard metrics.
Why Should You Advertise With Us?
- We are a favorite go to website for women of color interested in hair care information, products and related services.
- Our website is updated every single day by multiple authors and user generated content which keeps our content fresh and relevant which keeps our loyal members coming back.
- Our traffic is ever increasing but on average we serve on average 4-5 million ad impressions monthly. Full traffic and demographic information available on request.
- Our visitors are from over 150 different countries with about approximately 70% of them from the United States.
- We have a first page google ranking for lots of relevant black hair related keywords.
- We offer you an easy automated way to purchase adverts from our available ad zones to suit your timescale and budget. Periods include 7 days, 14 days and 30 days.
- Track your campaign stats by tracking metrics like 1.) CTR = click through rate, 2.) eCPM = effective cost per thousand impressions, 3.) eCPC = effective cost per click.
Advertising Locations and Options
We offer strategically placed advertisements in areas of the website where you are most likely to get the best click through rates while still giving our loyal readers a good user experience. Here is the full inventory of advertising and sponsorship opportunities. Jump to section required to see the options available:
We offer a variety of banner advertising opportunities on our website. High value banner units can be purchased by contacting us directly using the form at the bottom of this page but we offer a few low cost options for small businesses who want to improve their visibility in the black hair community. You will be provided with full tracking stats for the banner ad locations.
Above Comments Banners
These 2 ad units show up on all the article pages across the website right above the comments section. The banners are shuffled with every page load so your advert will sometimes show on the left and sometimes on the right. This both allows fair location coverage for each advertiser and reduces ad blindness in our users.
These ad units show up at the bottom of the sidebar on all article pages across the website. There are 3 banners here that shuffle position with every page load to allow fair location coverage for each advertiser and to help reduce ad blindness with our users.
Many marketers know that the most sales are made with newsletter advertising. We have in excess of 75,000 double opt in newsletter subscribers (Accurate as of 7th January 2015) and that figure increases every week. Our newsletter banner advertising options are a cost effective way for small businesses to get their products in front of potential customers with options beginning at just $100 a month.
Please note that there are no tracking stats available for custom advertising options. Please include a trackable link instead to assess the success of your campaign.
Newsletter – Top Banner
This banner advert of your offer would be included at the top of our newsletters sent out on Wednesdays and Sundays to our entire list. Banner size 600 x 150 pixels but we can also adjust a standard 728 x 90 banner for you free of charge!
28 days = 8 newsletters
Newsletter Featured Product Slot 1 In this option your product banner or text advert will be added right below the main article excerpt in the newsletter. Banner size can be a maximum of 600 x 450 px but you can use a smaller banner if you wish eg a standard banner of 336 x 280 or 300×250. To see a live example of a newsletter please click here. 28 days = 8 newsletters
Newsletter Featured Product Slot 2 In this option your product banner or text advert will be added right above the ‘Latest From Our Community’ section of the newsletter. Again banner size can be a maximum of 600 x 450 px but you can use a smaller banner if you wish eg a standard banner of 336 x 280 or 300×250. To see a live example of a newsletter please click here. 28 days = 8 newsletters
Sponsored Post Advertising
Individual posts are the most viewed pages on our website and they offer an excellent way to promote your products with our readers in a more personal way without breaking the bank. Blackhairinformation.com covers a variety of topics related to hair care, hair products and hairstyles so any products or services related to these topics will be ideal for inclusion. Here are the main benefits of sponsored posts advertising:
➜ More user engagement with your brand as the advertisement will essentially be the content of the post.
➜ You will be able to let users know more about your products/services giving them more incentive to engage.
➜ The post remains on the website permanently.
➜ The post will be shared across all our social networks and newsletter which currently stands at a total of over 710,000 fans (Accurate as of October 26th 2014).
Rules to remember with sponsored post advertising:
➜ You can provide the post yourself (minimum 500 words) or we can write it for you for a nominal fee. If you opt to write your own, please note that it will be subject to editing.
➜ We will only accept content closely related to hair care or hair products.
➜ We won’t review your products but you are welcome to include some review content, video reviews or other videos related to your products or services.
➜ We can only accept a handful of sponsored post advertising per month to avoid impacting our core content so acceptance will be on a first come first serve basis.
➜ Scheduling of the sponsored posts will depend on our editorial calendar but we will do our best to honor a specific date.
➜ A disclosure will be added to the bottom of your post to remain in line with FTC regulations
Hosted Giveaway + Article Write Up Giveaways are a popular low cost option of getting your products in front of potential customers. Giveaways increase your brand awareness and increase customer involvement with your products. The article accompanying the giveaway will be professionally written by us describing the features/benefits of your products or services. We charge a nominal fee of $100 for this option to cover both the cost of writing the article and for admin work involved in running the giveaway including collecting winners addresses etc. The cost of the products and shipping to the winners of the giveaway will be covered by you. Please note that the minimum value of products being given away must be at least $30. You can give away 1 item that usually retails for $30 or 3 items that retail for $10 each. Example giveaways can be found here.
We can help you promote your hair related events. We offer a completely free option to promote your event with our readers, all you have to do is fill in this form. With the free option we will only promote your post to our pinterest timeline but by upgrading, we will promote your post across all our social media channels twice and you may even choose the date of your second roll out.
A full refund will be given in the following circumstances: 1. If the ad is not approved. 2. In the event of cancellation in writing by the client before the advert goes live on the website. Your company’s advertisement will be reviewed within 24 hours of cleared payment providing all relevant artwork/articles are received.
We accept payment via paypal which is the safest way to pay online.
Can’t find what you are looking for or you have further questions/comments? Please email sales (at) blackhairinformation (dot) com or submit a support ticket.