Blackhairinformation.com offers a variety of advertising opportunities within our popular site. Without impacting user experience with excessive advertising we offer a flexible variety of sizes and locations to suit your campaign and budget. Creating an ad takes just a few moments. With our completely automated system you can select your ad location, the number of days you would like to advertise and upload your artwork and url. You will also be able to track the success of your campaign with our standard metrics.
Why Should You Advertise With Us?
- We are a favorite go to website for women of color interested in hair care information, products and related services.
- Our website is updated every single day by multiple authors and user generated content which keeps our content fresh and relevant which keeps our loyal members coming back.
- Our traffic is ever increasing but on average we serve on average 2.5-5 million page views and millions of ad impressions. Full traffic and demographic information available on request.
- Our visitors are from over 150 different countries with about approximately 70% of them from the United States.
- We have a first page google ranking for lots of relevant black hair related keywords.
- We offer you an easy automated way to purchase adverts from our available ad zones to suit your timescale and budget. Periods include 7 days, 14 days and 30 days.
Advertising Locations and Options
We offer strategically placed advertisements in areas of the website where you are most likely to get the best click through rates while still giving our loyal readers a good user experience. Here is the full inventory of advertising and sponsorship opportunities. Jump to section required to see the options available:
We offer a variety of banner advertising opportunities on our website. We have only included the low cost banners here for small businesses who want to improve their visibility in the black hair community, if you are interested in one of our other banner positions please contact us directly for a quote.
Above Comments Banners
These 2 ad units show up on all the article pages across the website right above the comments section. The banners are shuffled with every page load so your advert will sometimes show on the left and sometimes on the right. This both allows fair location coverage for each advertiser and reduces ad blindness in our users.
Prices vary by advert duration from 7-30 days.
These ad units show up near the bottom of the sidebar on all article pages across the website. There are 2 banners here SB1 & SB2.
Prices vary by advert duration from 7-30 days.
We can also offer very specific ad placements e.g. Side of videos only or Side of Picture gallery only etc. If you are interested in any of our other banner locations, then please contact us directly for a quote.
Many marketers know that the most sales are made with newsletter advertising. We have in excess of 90,000 double opt in newsletter subscribers (Accurate as of 11th February 2015) and that figure increases every week. Our newsletter banner advertising options are a cost effective way for small businesses to get their products in front of potential customers with options beginning at just $25. Just upload your banner, make your payment and begin your campaign.
You may want to include a trackable link too to assess the success of your campaign for small scale testing.
7 days = 2 newsletters
14 days = 4 newsletters
28 days = 8 newsletters
To see a live example of a newsletter please click here.
Newsletter – Top Banner
This banner advert is included at the top of our newsletters sent out on Wednesdays and Sundays to our entire list. Banner size 600 x 150 pixels but we can also adjust a standard 728 x 90 banner for you free of charge! Only 1 ad location available.
Newsletter Featured Products FP1 – FP4.
In this option your product will be added to the ‘Featured Products’ section of the newsletter. For best results please provide a product image of 600×600 pixels. 4 featured product slots available.
Social Media Advertising
We can send out an image + link blast to any of our social media sites. You can choose the image, link and content of the ad as well as the time that you would like it sent. All images uploaded must be 600px x 600px to be suitable to post on our social sites.
Please note: As these social sites are not controlled by BHI and are subject to change in algorithms of the individual sites, we cannot guarantee reach or response for your ad. Also please note that links cannot be posted on instagram but you can add you instagram page (e.g. @blackhairinfo) instead.
As of 15th January 2016 these are our social media stats:
Over 690,000 likes on Facebook
Over 150,000 following on Pinterest
Over 25,000 following on Instagram
We will contact you shortly after purchasing to confirm the date/time that you would like you social media blast to be posted.
Sponsored Post Advertising
Individual posts are the most viewed pages on our website and they offer an excellent way to promote your products with our readers in a more personal way without breaking the bank. Blackhairinformation.com covers a variety of topics related to hair care, hair products and hairstyles so any products or services related to these topics will be ideal for inclusion. Here are the main benefits of sponsored posts advertising:
➜ More user engagement with your brand as the advertisement will essentially be the content of the post.
➜ You will be able to let users know more about your products/services giving them more incentive to engage.
➜ The post remains on the website permanently.
➜ The post will be shared across all our social networks and newsletter which currently stands at a total of over 710,000 fans (Accurate as of October 26th 2014).
Rules to remember with sponsored post advertising:
➜ You can provide the post yourself (minimum 500 words) or we can write it for you for a nominal fee. If you opt to write your own, please note that it will be subject to editing.
➜ We will only accept content closely related to hair care or hair products.
➜ We won’t review your products but you are welcome to include some review content, video reviews or other videos related to your products or services.
➜ We can only accept a handful of sponsored post advertising per month to avoid impacting our core content so acceptance will be on a first come first serve basis.
➜ Scheduling of the sponsored posts will depend on our editorial calendar but we will do our best to honor a specific date.
➜ A disclosure will be added to the bottom of your post to remain in line with FTC regulations
Hosted Giveaway + Article Write Up Giveaways are a popular low cost option of getting your products in front of potential customers. Giveaways increase your brand awareness and increase customer involvement with your products. The article accompanying the giveaway will be professionally written by us describing the features/benefits of your products or services. We charge a nominal fee of $100 for this option to cover both the cost of writing the article and for admin work involved in running the giveaway including collecting winners addresses etc. The cost of the products and shipping to the winners of the giveaway will be covered by you. Please note that the minimum value of products being given away must be at least $30. You can give away 1 item that usually retails for $30 or 3 items that retail for $10 each. Example giveaways can be found here.
We can help you promote your hair related events. We offer a completely free option to promote your event with our readers, all you have to do is fill in this form. With the free option we will only publish your event to our website but by upgrading, we will promote your post across all our social media channels twice and you may even choose the dates desired.
A full refund will be given in the following circumstances: 1. If the ad is not approved. 2. In the event of cancellation in writing by the client before the advert goes live on the website. Your company’s advertisement will be reviewed within 24 hours of cleared payment providing all relevant artwork/articles are received.
We accept payment via paypal which is the safest way to pay online.
Can’t find what you are looking for or you have further questions/comments? Please email sales (at) blackhairinformation (dot) com or submit a support ticket.